Introducing Personalized Landing Pages: A New Way to Deliver Curated Shopping Experiences on Fluency
Discover Fluency’s new Personalized Landing Pages—an AI-powered feature that gives every follower a unique, curated shopping edit based on their style preferences. Learn how the experience works for followers and follow step-by-step setup instructions for brands using Shopify and Fluency campaigns.
How to Create Personalized Landing Pages on Fluency
Introducing Fluency’s New Personalization Experience for Brands & Followers
We’re excited to introduce a brand-new feature inside Fluency: Personalized Landing Pages powered by dynamic AI.
For the first time, brands can give every follower their own curated shopping edit—automatically and instantly—based on real style preferences, product intent, and behavioral signals.
For the first time, brands can give every follower their own curated shopping edit—automatically and instantly—based on real style preferences, product intent, and behavioral signals.
This guide breaks down exactly how the new experience works.
Section 1 walks you through what followers will see and how personalization comes to life.
Section 2 gives brands step-by-step instructions on setting up their first personalized landing page inside Fluency.
Section 2 gives brands step-by-step instructions on setting up their first personalized landing page inside Fluency.
It’s the easiest way to offer a more tailored shopping experience—no extra work required.
Section 1: How Personalized Landing Pages Work for Followers
1. Followers Sign Up Through Your Shared Link
Once you share your new Fluency sign-up link, followers can tap through from Instagram Stories, TikTok, email, or anywhere else your community lives.
They’ll land on a simple sign-up page where they enter their phone number to start receiving your texts.
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They’ll land on a simple sign-up page where they enter their phone number to start receiving your texts.
2. Followers Complete a Short Style Questionnaire
Immediately after signing up, followers receive a new onboarding flow designed to understand their personal taste and shopping needs.
They’ll answer a short series of questions about:
- Brands they love
- Sizing and fit
- Styles and colors they prefer
- What they want to avoid
- Budgets
- Any upcoming events or occasions
3. Fluency Generates Their Personalized Landing Page
Once the questionnaire is complete, Fluency automatically builds a custom landing page using:
- Products you’ve “hearted”
- Items in collections you’ve created in Shopify
- Their personal preferences and style signals
4. Followers Shop, Like & Dislike Products
Followers can interact with their page by:
- Buying directly from your recommendations
- Liking products they love
- Disliking items that aren’t their style
Each action makes the AI smarter, allowing future drops and edits to become even more tailored.
Section 2: How Brands Set Up Personalized Landing Pages
Your First-Time Setup Guide
1. Set Up Your Product Collection in Shopify
- In Shopify, go to Products → Collections → Add Collection.
- Create a title for your selection.
- Scroll down to Products, click Browse Products.
- Select all products you want included in your Fluency personalized landing page.
2. Create a New Campaign in Fluency
Once your Shopify collection exists, bring it into Fluency.
- Go to Campaigns → New Campaign → Product Drop.
- Under Search for Shopify Collections, select the collection you just created.
- Choose Audience → All Subscribers.
- Enable Send Dynamic AI Pages.
3. Update Your Opt-In Campaign
- Go to Campaigns → Opt-In Campaign → Manage.
- Update your opt-in response message.
- Example message:
“Welcome, _______ here! I’m excited to get to know your style better and send some picks your way. Questions incoming! To stop receiving texts, reply CANCEL.” - Enable Create Static Landing Pages.
- Add your header and subheader text:
- Header example: Sign up for my texts!
- Subheader example: Enter your number and name below to get your personalized edit!
- Copy the landing page link from the opt-in campaign module and share it across social platforms to drive sign-ups.
4. Create an Onboarding Questionnaire
This step powers your personalization.
- Go to Agents → Friend Onboarding and toggle it ON.
- Click Manage.
- Create five onboarding questions that help your AI curate personalized edits.
- Examples:
- What type of product are you shopping for?
- Any upcoming events?
- What’s your preferred budget?
- How often do you want recommendations?
- Preferences (mini dresses vs. long dresses, colors vs. neutrals)
Personalized Landing Pages introduce an entirely new way for brands to connect with their community—turning one-size-fits-all drops into curated, dynamic shopping journeys.
Once your setup is complete, share your sign-up link, sit back, and let Fluency do the heavy lifting. Your followers get a tailored shopping edit made just for them, and you build deeper, more meaningful relationships with every new interaction.
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